Date: Mar 20, 2019
Famed auto designer Henrik Fisker’s newest EV firm just announced the debut of a “dramatically sculpted” electric SUV that’s priced below $40,000 and set to launch in the second half of 2021.
The four-wheel-drive car has “a target range of close to 300 miles,” courtesy of an “enhanced” 80-kilowatt-hour lithium-ion battery and is the first of an upcoming roster of all-electric vehicles, according to a release.
As EVs become more affordable, the battle for the car buyer’s hard-earned dollar is bound to get fierce.
And with Tesla’s Elon Musk turning the hype dial up to 11, it’s almost forgivable that a competitor would up the volume in order to be heard in this rapidly crowding marketplace.
But Henrik Fisker, designer of cars like the Aston Martin DB9, isn’t just any competitor. He’s already been around the block. His first EV hype cycle (and stunning failure) was well documented by GTM.
Founded in 2007, Fisker raised nearly $1.2 billion in venture capital from investors such as Kleiner Perkins, but struggled with production delays, DOE loan issues, the A123 bankruptcy, bad reviews and recalls of its $100,000-plus plug-in.
